“Doo-Doo Guru” Marks 30 Years

March 23, 2018 – FOR IMMEDIATE RELEASE

“Doo-Doo Guru” marks 30 years

COLUMBUS, OH — He made a business out of picking it up for 10 years, and has spent another 20 years helping others do the same. The “it,” in this case, is dog poop. It was February of 1988 when Matthew (formerly Roy) Osborn first started his dog waste cleanup service. With almost no money, he was holding down two jobs to support a wife, a 3-year old daughter, and a baby on the way. Some people called him crazy. Danny Russell, an editor for Suburban News Papers, called him an “ideas man” and wrote, “He would be wasted on anyplace but the land of opportunity.”

At times he would encounter odd requests – yes, even odder than his usual business. Besides cleaning up after pet dogs in back yards and apartment complexes, he strayed into cleaning up after geese, cats, a horse, and even some monkeys. When an employee balked at a request to “take care of” a 55 gallon drum of dog waste and rainwater that a prospective customer had been accumulating for some years, Osborn took the job, saying “I wanted to be known as the service that would take care of this kind of problem. If they couldn’t call us to do it, who could they call?”

Over ten years he built the business from a mere idea into a successful enterprise serving hundreds of clients each week. He hired several employees to drive a fleet of pickup trucks around the county, cleaning up and disposing of literally tons of dog waste every month. People began hearing about it far from Ohio and Osborn was receiving calls from people across the country, asking him how to get into the business for themselves. To meet the demand for these requests, the self-styled “entremanure” began writing a how-to manual.

In 1998 Osborn sold the scooping service and self-published his book, “The Professional Pooper-Scooper: How to Start Your Own Low-Cost, High-Profit Dog Waste Removal Service.”

The complete startup guide.

A year after publishing his book he was dubbed “America’s Doo-Doo Guru” in the book “Nice Job! The Guide to Cool, Odd, Risky and Gruesome Ways to Make a Living,” (Lookout Media, Ten-Speed Press).

He gained attention from far and wide and was featured in an article on the front page of the Los Angeles Times,  which called his how-to manual for pooper scoopers, “the bible of the business.” There was even international coverage, including a telephone interview with the BBC in London, and a story in a German newspaper, as well as many newspapers and radio shows in the United States. In 2001 Scott Simon, host of NPR’s Weekend Edition, compared him (even if slightly tongue-in-cheek) to Thomas Edison and called him “… a visionary, a magnate… a prophet — at least he succeeded in turning a profit in the pet waste removal business.”

The pooper-scooper turned author reckons he has sold “a few thousand” books over the years and says, “It’s very gratifying when people tell me how their lives have changed because of what I do, like the woman who was living in her car and built a successful business because of this. Or another woman who told me that she had couldn’t find a job but was able to do this to provide for her family, and even buy a home and put her daughter through college. It feels really good to hear those stories.”

Osborn has provided free advice for many active and prospective dog waste removal technicians and for people getting into any other kind of small business over the years, and “Give a little” is among the principles he advises in his essay, 15 Perennial Profit Principles.   A few of the other entrepreneurial guidelines that he considers timeless are:  #2: Know your stuff; #3: Do what you say;  and #4: Underpromise and Overdeliver, because “It’s always better to be pleasantly surprised than to be disappointed.”

15 Perennial Profit Principles

I believe that there are certain basic principles of business that will continue to be of infinite value to all business people both now and into the future, just as they have been in the past.  – Matthew Osborn

How I Became a Professional Pooper-Scooper

As this “entremanure,” “ideas-man,”  or simply a person who has “always been interested in new and different ideas” says on page of his web site where he tells his story,    “As nice as it is to have some cash, and a deal worth nearly a quarter-million dollars, one of the greatest feelings I’ve ever had is to complete a project that I knew could work while just about everybody around me laughed at the idea. They must have thought I was nuts back then!

“For me a great source of satisfaction is to create new realities out of ideas. To solve problems and make things happen.

“If you’re the kind of person who likes to make things happen rather than just take whatever comes along in life, I wish you all success.”

CONTACT:
Matthew Osborn
E-mail Matthew@pooper-scooper.com

That Ain’t Lazy, That’s Smart!

A dog owner in New Jersey recently posted:

“Name the laziest thing you ever did!

When had a dog i paid a dog poop removal company to come pick the poop up in my backyard once every 2 weeks.”

His friends replied with these comments:

“Na that ain’t lazy”
“I need this 😂 my backyard is big ”
“That’s not lazy that’s smart lol I hate picking up dog poop 💩 😝 🤣
“I don’t even plan on picking up the poop in my back yard but then again i dont want rats and stuff so ima have to do something. I didnt even know a company like this existed”
“Maybe I should call them too”
“I wouldn’t call that lazy. That’s smart. Lol”
“you know I wasn’t walking around with a shovel picking up after Barry we weighed the same lol”

Over the decades the old “How lazy can you get?”  retort has been made lots of times when people first hear about businesses that will clean up dog poop.  But what’s really lazy is just leaving the mess in the yard!  Lazy… and unhealthy for the dog, the yard, the family, and the environment!

It’s true that not every dog owner needs a professional pooper-scooper service.  But for a lot of good people there are a lot of good reasons to welcome the availability of scooper services.

Many busy professionals work crazy long hours, have a lot of appointments and meetings, and have very little free time to do the things they want to, let alone the many chores that have to be done around the house.  For this type of dog owner, leaving the job of shoveling the crap in the back yard to someone who can be relied on to take care of the work properly, regularly, and in an environmentally responsible way takes a burden off the family. It’s one less thing to worry about, knowing that it will be taken care of.  And considering the time involved, for many of these professionals it actually costs less to have a service do this that the value of what they could be doing in their own line of work in that same amount of time!  For so many folks, they just have better things to do, things they’d rather do, that shoveling dog poop, cleaning up the tools, and keeping bags of feces stinking up the trash cans for a week at a time!

And of course, there are a great many dog lovers who for one reason or another the physical task of scooping, shoveling, walking the back yard, bagging, carrying the bags, is not just an inconvenience, but a real difficulty or even an impossibility. Among the gratifications of being a professional scooper is the wonderful feeling of knowing that with our help so many people can keep the needed companionship of their beloved animals when they would otherwise not be able to keep their pets because they can’t do this necessary part of responsible pet stewardship.

Certainly not least among the reasons pooper scooper services are popular is simply the “Yuck Factor.”  People LOVE dogs, and dogs in the family contribute so much to the people’s happiness, health, and personal development, but a lot of people just can’t stand this one disgusting part of taking care of their pets!  Fewer family fights over who has to get out there and clean up the mess contributes to a happier family life, too!

Responsible, caring, loving, busy and hard-working people love their pooper-scooper services!

Lazy people don’t bother to clean up the mess.

Waste Stations Improve Public Areas and Trails

“Earlier this month Marin supervisors approved a contract for a pet waste removal service they’ve used before to scour our open spaces twice a week to clean up after dog owners and walkers who can’t — dare I say won’t — pick up after their dogs.  … emptying and relining dog waste cans by the open space gates, and restocking the dispensers holding biodegradable pet waste bags.”

Tidy Turf Pet Waste Removal of Sonoma, California was awarded the job of helping to keep the trails and open spaces of Marin clean, beautiful, pleasant and healthful.

“It’s not an easy job,” said Brian Sanford, Marin Open Space District superintendent.

Read the full article by Vicki Larson, at the Marin Independent Journal, here: http://www.marinij.com/lifestyle/20171113/its-a-crappy-job-but-someone-has-to-do-it

It’s a crappy job but someone has to do it

 

 

Know Your … uhm…. STUFF! Reading Doggie Diarrhea

Continuing Education for pooper-scoopers:

Knowing when and what to tell clients about what you see adds value to your service.  Dogtime ran this article that will be very helpful in knowing what to look for in dog stool. Color, texture, and more characteristics of dog stool can carry important information about the dog’s health. Your expertise in this topic can make you much more than “just a poop scooper.”

Diarrhea In Dogs: Symptoms, Causes, And Treatments
“Diarrhea in dogs is the passing of loose or liquid stool more frequently than usual. Treatment for diarrhea can be simple or more complicated depending on the underlying cause. Diarrhea symptoms could be related to problems with your dog’s small intestine, large intestine, or other organs. To help your veterinarian determine the cause, be prepared to answer questions about your dog’s diet, habits, and environment, as well as specific details about the diarrhea. Once your veterinarian has narrowed the list of possible culprits, they can plan for specific tests to determine the exact cause and treatment. Here is what you should know about the symptoms, causes, and treatments for diarrhea in dogs.”
Read more at http://dogtime.com/dog-health/1878-dog-diarrhea-wsu#jJMulzvbm27FZb7X.99

 

Dog Lovers Spend Whatever it Takes. Fortunately, Scooper Service Doesn’t Take Much!

Life is better with dogs, and people are increasingly spending big bucks on pets.  How much is too much?  For some dog-lovers, it seems that no amount is too great.

Steve Burgess explores the issue in this article at the Calgary Herald:

“We get people who want to euthanize their animals because of fleas. On the other hand I know a woman who took her cat down to UC Davis in California for a kidney transplant—it probably cost about $100,000.” –Dr. Adrian Walton of Dewdney Animal Hospital

Read more at:

Pets, Vets and Debts

Fortunately for us all, Pooper-Scooper service doesn’t present such a problem!

Scooper service is a terrific value!

Price is No Barrier When Only the Best Will Do

“You don’t have to send a dog to college. You could buy him a $10,000 doghouse and still come out ahead.”  – Bob Vetere, American Pet Products Association

 

These $450 Dog Jackets Are Completely Sold Out and…What?

Read the story at PureWow.dot com:

https://www.purewow.com/news/moncler-dog-jackets

These $450 Dog Jackets Are Completely Sold Out and...What?

The Privileging of Pets

People are spending more and more money on pets, increasingly regarding them as members of the family, substitutes for children, or even as companions superior to human beings.   As professionals in the pet care industry, pooper-scoopers must be aware not only of the depth of feeling that people have toward their animals for a number of positive reasons, but also that one of the things they love about their dogs compared to people is the trustworthiness and reliability they find in their furry companions.

This is why it is so important for those who own and manage dog waste removal services to be sensitive to the needs of their clients, provide “no questions asked” satisfaction guarantees with free re-cleaning of yards, ease of setting up service, and above all – reliability and dependability.

This article examines the issue of why “pet humanisation trends continue to accelerate” and why some people would rather trust their animals than other people.  As  writes at The Guardian,  “Who can blame us for anthropomorphising animals when it’s becoming harder to have faith in actual human beings?”

READ MORE:

We treat our pets as people. Is it because it’s getting harder to have faith in humans?

https://www.theguardian.com/commentisfree/2017/oct/16/we-treat-our-pets-as-people-is-it-because-its-getting-harder-to-have-faith-in-humans

FANG-tastic Halloween Marketing for BOOOOOper-Scoopers

Image result for halloween dog meme

“Halloween is approaching quickly. And for small businesses, that means it’s time to make plans for your Halloween marketing and promotions. There are many different tactics you can use to show off your holiday spirit and to get your customers involved as well.”  –  Annie Pilon

Small Business Trends (https://smallbiztrends.com/2016/10/online-halloween-marketing-ideas.html) has some ideas for you!  Read them here:

13 Online Halloween Marketing Ideas

People Want to Spend More Money on Pets

Always give the customer the option to spend more money, because lots of them want to.

“The trend to treat dogs like children is becoming increasingly popular,” added Jancy Ulch of K. Sutherland PR. Ulch represents both Bella & Beau and Planet Dog, both of which cater to humans who seek to give their pets special treats.

“This may be due to the growing population of young, working professionals who aren’t quite ready for children, but still want something to spoil and love,” Ulch continued.

Read more at SupermarketNews.com:

Humanization of pets drives spending

http://www.supermarketnews.com/winning-pet-care/humanization-pets-drives-spending

You + Dog + Yoga = Doga

It’s axiomatic in the pet industry that anything that can be sold for people can be sold for dogs. The trend of dog lovers increasing the amount of money they spend to express their love of dogs and include them as family members continues.  It is a good time to be in a business that helps people with their dogs.

Read the story by  Claudia Romeo at BusinessInsider.com:

Dog yoga is London’s latest fitness trend aimed to help you bond with your pet

http://www.businessinsider.com/dog-yoga-class-london-bond-pet-doga-funzing-animal-2017-9