FANG-tastic Halloween Marketing for BOOOOOper-Scoopers

Image result for halloween dog meme

“Halloween is approaching quickly. And for small businesses, that means it’s time to make plans for your Halloween marketing and promotions. There are many different tactics you can use to show off your holiday spirit and to get your customers involved as well.”  –  Annie Pilon

Small Business Trends (https://smallbiztrends.com/2016/10/online-halloween-marketing-ideas.html) has some ideas for you!  Read them here:

13 Online Halloween Marketing Ideas

Your Neighbors Will Love Your Pooper-Scooper Service, Too

Cop Log–
“10:15 a.m.: Police received a call from the 1300 block of 30th Street Road. The caller had a neighbor who did not clean up their dog’s poop. The smell was so bad the caller was unable to go outside.”
Your neighbors, and your dog, want you to get your yard cleaned.

Cop log: Dog poop keeps resident inside; police chase raccoon out of trench

Promote Domestic Bliss. Hire a Scooper.

“Research has shown couples with dogs enjoy greater well-being than those without canine companions…”

Professional scoopers often hear from clients about how great it is that having a dog waste cleanup service has eliminated the arguments about who has to scoop the poop.

Another good way to promote domestic bliss is to train your dog. Read more at DogTime.com:

How Dog Training Can Help Your Marriage

Pooper-Scoopers Help Control Rats

 Ald. Matt O'Shea (19th) blamed backyards filled with dog poop for recent sightings of rats in Mount Greenwood. Much of the conversation at a town hall meeting Wednesday night focused on the rodent problem.

Ald. Matt O’Shea (19th) blamed backyards filled with dog poop for recent sightings of rats in Mount Greenwood. Much of the conversation at a town hall meeting Wednesday night focused on the rodent problem.View Full Caption

DNAinfo/Howard A. Ludwig

MOUNT GREENWOOD — An emerging rat problem in the neighborhood can be attributed to one thing, the 19th Ward alderman said: dog poop.

“You know why rats come into certain areas? Dog feces.” Ald. Matt O’Shea

Read the full story here:

Dog Poop Blamed For Rat Infestation

People Want to Spend More Money on Pets

Always give the customer the option to spend more money, because lots of them want to.

“The trend to treat dogs like children is becoming increasingly popular,” added Jancy Ulch of K. Sutherland PR. Ulch represents both Bella & Beau and Planet Dog, both of which cater to humans who seek to give their pets special treats.

“This may be due to the growing population of young, working professionals who aren’t quite ready for children, but still want something to spoil and love,” Ulch continued.

Read more at SupermarketNews.com:

Humanization of pets drives spending

http://www.supermarketnews.com/winning-pet-care/humanization-pets-drives-spending

Is it Crazy to Hire a Pooper-Scooper? It’s Crazy NOT to Get That Mess Cleaned Up.

 

“The major concern with animal waste is that it is nasty stuff in it that can either make you sick or make the environment sick. Animal waste, like human waste, contains bacteria and viruses that if it gets into water bodies that people use can give them all kinds of nasty things, the most common of which is stomach flu.” — Jon Devine, a senior attorney at the National Resources Defense Council

Read more in this article at LifeHacker.com:

How to Keep Your Dog from Destroying the Environment

You + Dog + Yoga = Doga

It’s axiomatic in the pet industry that anything that can be sold for people can be sold for dogs. The trend of dog lovers increasing the amount of money they spend to express their love of dogs and include them as family members continues.  It is a good time to be in a business that helps people with their dogs.

Read the story by  Claudia Romeo at BusinessInsider.com:

Dog yoga is London’s latest fitness trend aimed to help you bond with your pet

http://www.businessinsider.com/dog-yoga-class-london-bond-pet-doga-funzing-animal-2017-9

Is it Time to Hire Help?

A recent article at Dogtec.org has some useful ideas for scoopers who are running up against the limits of their time.

“Most dog service businesses are one-person affairs. If you run one, you know what it’s like to juggle a multitude of tasks and wear too many hats at once: Trainer/walker/sitter/daycare or boarding operator, administrative assistant, marketing manager, bookkeeper, accountant, customer service rep, even janitor.
We find in our business consulting work and when on the road speaking at conferences and seminars that many dog pros are exhausted by the pressure of keeping up—or the stress of not being able to. When we suggest hiring some help, the reaction is often shock. “Oh, I couldn’t do that. I can’t afford it.” The question is, “Can you afford not to?”

You can afford it. Really.”

READ MORE at http://dogtec.org/articles/hiring-you-deserve-some-help