Also don't bank on customers staying with you for a year or more. I have had customers quit after a month or two.
OK. This sentence probably came across strong.
I just remember that you mentioned, on another tread, that it would cost $500 for a booth and if you got one customer in a year it would be paid for. I just wanted to warn you not to always expect that outcome of a customer staying with you for a year.
A few months ago I had what I though was a great month. I got three new customers that called based on business cards left at stores and got three calls from a $515 direct mail ad. The next month I lost my 1st customer followed by two from the direct mail ad and another that hired me in January.
Now I don't expect what happened to me to be the norm but for a newbie like me to have a volatile two months like that. Well, I learned to be a bit more cautious.
If you're losing a lot after only a few months, maybe you should ask them why?
I always do. Lost their job, financial reasons, son is now old enough to scoop, and the last dog died.