Thanks, Shon. The publication is totally new in this area. The introductory cost for 1 year is very affordable, so I am going to do it. I can afford it...it can't hurt and I can only hope to get some exposure. 1 new client will more than pay for the add at the introductory rate. If it doesn't produce, I won't advertise in the 2nd year when the prices go up.
There you go. The right attitude. If you don't try, how will you know?
By the way, it seems to me the more we share about what works and what does not, the better off we will all be. The only major hurdle in this business is EXPOSURE. The more people hear about us, the more we all will benefit.
Advertising Co-op would not be bad. Ever see an ad for a product that says: Available at Publix, Albertsons, Food Lion and Kroger? What is good for one is good for all. They all get their percentage of sales from the ad.